Retailer uses shop window visual appeal to support poppy appeal
Stamford-based mobility retailer Scotgate Mobility has created a new window display ahead of Remembrance Sunday, working with local organisations in the community to show its support.
Katy Brown, Managing Director of Scotgate Mobility, explained the ‘Falling Poppies’ window display is to commemorate the centenary of the end of the First World War this year.
Taking place on the 11th November, Remembrance Sunday honours the contribution of British and Commonwealth military and civilian servicemen and women in the two World Wars, as well as later conflicts.
Created by Katy’s family friend, the display is made up on 50 handmade, felt poppies pinned to a green backdrop in a waterfall effect.
The shop window is part of many Remembrance activities taking place in Stamford, helping the mobility retailer both show support for a good cause and embed itself further in the local community.
“There is a lot going on in the town during Remembrance, such as concerts and coffee mornings and our window display is our way of showing our support,” Katy told THIIS.
“The local branch secretary of the Royal British Legion said it was ‘a lovely idea’. People have definitely stopped to have a look at the display!”
Alongside the shop’s display, the store is displaying posters from the Stamford branch of the Royal British Legion about upcoming events and has a box of poppies to support the Poppy Appeal. In addition, the store also has adorned the front of its mobility scooters with large poppies.
Relatively new to running her own bricks and mortar store in the mobility industry, Katy took over the shop from previous owner Peter Seamer. With a background in online retail, Katy explained in her Retailer Spotlight about the importance of using visual displays in retail to grab attention and get noticed.